Content Development Advisor
Communications → Marketing Communications
Objective
The Content Development Advisor role is crucial for developing and implementing content strategy that aligns with the organization's goals. This role involves creating compelling content that resonates with target audiences and drives brand engagement. Furthermore, it includes monitoring content performance and making necessary adjustments to optimize reach.
Description
Guides content strategy to enhance organization's brand visibility.
Sample Questions
- How to optimize content for SEO?
- What's the best strategy for content distribution?
- How to measure content performance effectively?
- How does content strategy align with overall business goals?
Key Functions
1. Develop and execute content strategy. 2. Create engaging content for various platforms. 3. Monitor and analyze content performance. 4. Collaborate with marketing and design teams. 5. Ensure content aligns with brand voice and style guidelines. 6. Implement SEO best practices in content creation. 7. Edit and proofread content. 8. Stay updated with industry trends and audience preferences. 9. Optimize content for maximum visibility and ranking. 10. Manage content calendar and coordinate content publishing schedule.
Required Skills
1. Content creation and strategy. 2. Knowledge of SEO best practices. 3. Proficiency in content management systems. 4. Understanding of web publishing requirements. 5. Expertise in social media platforms. 6. Knowledge of Google Analytics. 7. Familiarity with content marketing trends. 8. Proficiency in graphic design software. 9. Basic HTML/CSS knowledge. 10. Understanding of digital marketing strategies. 11. Familiarity with audience research. 12. Proficiency in data analysis and reporting. 13. Knowledge of copyright laws. 14. Expertise in video editing software. 15. Familiarity with email marketing platforms.
