Objective

The Digital Marketing Advisor is responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. The objective is to promote brand engagement, improve marketing efforts and drive sales.

Description

Drives online engagement through innovative digital marketing strategies.

Sample Questions

• How to improve website SEO ranking?
• What strategies increase social media engagement?
• How to optimize conversion rate in digital marketing?
• How does digital marketing drive business growth?

Key Functions

1. Develop and manage digital marketing campaigns. 2. Oversee a digital marketing team. 3. Identify and evaluate new digital technologies. 4. Use web analytics tools to measure site traffic. 5. Develop and manage website content. 6. Maintain partnerships with media agencies and vendors. 7. Optimize content for the website and social media platforms. 8. Work on SEO of the website pages. 9. Promote the company’s product and services in the digital space. 10. Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

Required Skills

1. SEO and SEM. 2. Data analytics. 3. Content management systems. 4. Digital advertising. 5. Social media marketing. 6. Email marketing. 7. Web design and development. 8. Mobile marketing. 9. Video editing. 10. Graphic design. 11. Copywriting. 12. E-commerce. 13. Conversion rate optimization. 14. Web analytics. 15. User experience (UX).