Objective

The Press Engagement Advisor role aims to expand and manage the organization's relationship with the press and media. This includes developing and implementing a strategic press engagement plan and acting as the primary point of contact for press inquiries and activities.

Description

Drives brand visibility through strategic press engagement.

Sample Questions

• How to write an effective press release?
• How to build strong relationships with press personnel?
• What is the best approach to crisis communication?
• How to strategically use press engagement to enhance brand visibility?

Key Functions

1. Develop and implement strategic press engagement plans. 2. Act as the primary point of contact for all press inquiries. 3. Build and maintain relationships with key press and media personnel. 4. Coordinate press events and activities. 5. Create press releases and other media communications. 6. Track and analyze press coverage. 7. Advise on potential PR opportunities and threats. 8. Coordinate with internal teams for consistent messaging. 9. Manage crisis communication. 10. Ensure compliance with press laws and regulations.

Required Skills

1. Press engagement strategy development. 2. Media relations. 3. Press release writing. 4. Press event coordination. 5. Press coverage tracking and analysis. 6. Crisis communication management. 7. PR opportunity identification. 8. Knowledge of press laws and regulations. 9. Interdepartmental coordination. 10. Understanding of brand messaging.