Objective

The Public Relations Advisor is responsible for managing the public image and reputation of the organization. They develop and implement strategic communication plans and work closely with media outlets to promote the organization's mission and goals.

Description

Enhances organization's reputation through strategic communication.

Sample Questions

• How to craft an effective press release?
• What strategies improve online reputation management?
• How to measure the impact of a PR campaign?
• How to manage communication during a crisis?

Key Functions

Develops and implements strategic communication plans, manages relationship with media outlets, coordinates public events, crafts press releases and promotional material, conducts market research, monitors and manages organization's online presence, advises on potential public image risks, develops crisis communication strategies, liaises with internal teams for consistent messaging, and measures effectiveness of PR campaigns.

Required Skills

Strategic planning, media relations, content creation, crisis management, market research, online reputation management, PR campaign management, press release writing, event coordination, knowledge of PR software, digital marketing, SEO understanding, analytics interpretation, social media management, and stakeholder engagement.