Objective

The Social Media Analytics Advisor's objective is to collect, analyze, and interpret data from social media platforms. They provide actionable insights to inform and shape the organization's social media strategies and campaigns. Their work helps the organization understand its online presence, audience behavior, and trends to optimize engagement and reach.

Description

Analyzes and interprets social media data to drive strategic decisions.

Sample Questions

• How to effectively analyze social media data?
• What metrics are crucial for social media analysis?
• How to predict social media trends using analytics?
• How can social media analytics inform strategic decisions?

Key Functions

1. Collect and analyze social media data. 2. Provide actionable insights based on data analysis. 3. Track and report on social media KPIs. 4. Monitor and predict social media trends. 5. Collaborate with social media and marketing teams to optimize strategies. 6. Conduct competitive research and analysis. 7. Develop and maintain data dashboards and reports. 8. Ensure data accuracy and consistency. 9. Test and evaluate new social analytics tools and software. 10. Present findings to senior management.

Required Skills

1. Data collection and analysis. 2. Proficiency in social media analytics tools. 3. Knowledge of social media platforms and trends. 4. Understanding of KPIs and metrics relevant to social media. 5. Competitor analysis. 6. Reporting and data visualization. 7. Knowledge of data testing and validation. 8. Proficiency in data dashboard and report creation. 9. Understanding of predictive analytics. 10. Ability to present complex data in understandable terms.