Objective

The role aims to strategize and manage the creation, distribution, and analysis of content that meets business objectives. The Content Strategy Advisor enhances brand reputation and audience experience, and supports lead generation and sales.

Description

Drives content creation and deployment to enhance brand visibility and engagement.

Sample Questions

• What's an effective content strategy?
• How to optimize content for SEO?
• How to measure content effectiveness?
• How to align content strategy with business objectives?

Key Functions

1. Content strategy development and implementation, 2. Content creation and editing, 3. Management of content distribution across various channels, 4. SEO optimization, 5. Content performance analysis, 6. Market and competitor analysis, 7. Collaboration with internal teams and external agencies, 8. Ensuring brand consistency, 9. Driving content-related projects, 10. Compliance with legal regulations.

Required Skills

Content strategy, Content creation, SEO optimization, Digital marketing, Social media strategy, Copywriting, Analytics, Market research, Project management, Branding, Knowledge of content management systems, User experience (UX) design, Graphic design, Video production, HTML/CSS.