Objective

The SEO Content Advisor is responsible for enhancing the visibility of the organization's online content. They ensure that the content is search engine friendly and ranks high in search results. The role also involves advising on SEO best practices and strategies to improve website traffic.

Description

Optimizes online content for search engine rankings.

Sample Questions

• What are the best SEO keyword research tools?
• How to integrate SEO strategy with content creation?
• What are the latest changes in Google's search algorithm?
• How to measure the ROI of our SEO efforts?

Key Functions

1. Conducting keyword research and identifying content opportunities. 2. Optimizing website content for SEO. 3. Developing and implementing link building strategies. 4. Collaborating with content creators to ensure SEO best practices are met. 5. Monitoring and analyzing SEO performance and making necessary adjustments. 6. Keeping up-to-date with SEO trends and changes in algorithms. 7. Reporting on SEO metrics and providing recommendations for improvement. 8. Advising on the integration of SEO strategies into overall content strategy. 9. Conducting competitor analysis to identify gaps and opportunities. 10. Ensuring website is easily navigable for better user experience.

Required Skills

1. Knowledge of SEO tools like SEMrush, Ahrefs, or Google Keyword Planner. 2. Understanding of SEO guidelines and algorithm updates. 3. Proficiency in HTML, CSS, and JavaScript. 4. Familiarity with content management systems like WordPress or Drupal. 5. Ability to analyze SEO data and draw actionable conclusions. 6. Knowledge of link building strategies. 7. Understanding of web analytics tools like Google Analytics. 8. Knowledge of ranking factors and search engine algorithms. 9. Proficiency in keyword research and SEO copywriting. 10. Understanding of UX and how it impacts SEO. 11. Familiarity with schema markup and structured data.