Objective

The role aims to establish and enhance the company's online presence, engage with the audience, and increase brand visibility and customer interaction. It involves creating, curating, and managing all published content across various social media platforms.

Description

Guides brand image through engaging social media content.

Sample Questions

• How to create engaging social media content?
• How to increase audience engagement on social media?
• How to handle a social media crisis effectively?
• How to measure the ROI of a social media campaign?

Key Functions

1. Develop and implement a comprehensive social media strategy. 2. Create, edit, and share engaging content daily. 3. Monitor SEO and user engagement and suggest content optimization. 4. Communicate with industry professionals and influencers via social media to create a strong network. 5. Stay up-to-date with the latest digital technologies and social media trends. 6. Handle social media crises and address customer complaints. 7. Collaborate with Marketing, Sales and Product Development teams. 8. Measure the success of every social media campaign.

Required Skills

1. Social Media Strategy Development 2. Content Creation 3. SEO Monitoring 4. Network Building 5. Crisis Management 6. Knowledge of Digital Technologies and Social Media Trends 7. Social Media Analytics 8. Graphic Design 9. Video Editing 10. Copywriting 11. Understanding of Web Traffic Metrics 12. Familiarity with Online Marketing Channels 13. Proficiency in Google Analytics 14. Knowledge of Content Management Systems 15. Understanding of Customer Service Techniques