Objective

The Video Content Advisor is responsible for managing, creating, and optimizing video content to increase brand awareness and engagement. This role entails strategizing and implementing video content across various digital platforms. The objective is to effectively communicate the brand's message, drive user engagement, and ultimately boost the organization's marketing efforts.

Description

Guides video content strategy to optimize brand visibility.

Sample Questions

• What are the basics of video content creation?
• How can I optimize video content for SEO?
• What is the most effective video distribution strategy?
• How does video content align with our overall marketing strategy?

Key Functions

1. Develop and implement video content strategy. 2. Create engaging video content in line with brand messaging. 3. Optimize video content for SEO. 4. Collaborate with the marketing team to align video content with broader marketing strategies. 5. Monitor and analyze performance metrics to optimize content. 6. Ensure consistency in style, tone, and quality across all video content. 7. Manage video content calendar and distribution strategy. 8. Stay up-to-date with industry trends and incorporate them into content strategy. 9. Coordinate with external agencies or freelancers if necessary. 10. Provide creative input to marketing and design teams.

Required Skills

1. Video editing and production. 2. Knowledge of SEO for video content. 3. Understanding of digital marketing strategies. 4. Proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro. 5. Experience with content management systems. 6. Basic graphic design skills. 7. Knowledge of social media platforms and their video specifications. 8. Understanding of metrics and analytics related to video content. 9. Familiarity with video content trends. 10. Experience with video content strategy development. 11. Understanding of brand identity and messaging. 12. Strong visual storytelling capabilities. 13. Familiarity with copyright laws related to video content. 14. Knowledge of video content distribution strategies. 15. Proficiency in video filming equipment and techniques.