Objective

The Email Marketing Advisor is responsible for the development, execution, and optimization of email marketing campaigns. This involves the creation of engaging, personalized content and the analysis of campaign performance to enhance customer engagement and business growth.

Description

Develops and optimizes email marketing strategies to enhance business growth.

Sample Questions

• How to segment email lists effectively?
• What strategies enhance email open rates?
• How to leverage A/B testing in email campaigns?
• What's the impact of email marketing on overall business growth?

Key Functions

1. Develop and implement effective email marketing campaigns. 2. Create engaging, personalized email content. 3. Optimize campaigns based on performance analysis. 4. Segment email lists and develop strategies for each segment. 5. Test email campaigns and improve results based on feedback. 6. Ensure all email campaigns comply with current email best practice in the industry. 7. Collaborate with other team members to enhance campaign effectiveness. 8. Analyze and report on campaign performance. 9. Stay updated with latest industry trends. 10. Provide recommendations for improving customer engagement.

Required Skills

1. Proficiency in email marketing software. 2. Understanding of HTML/CSS for email design. 3. Knowledge of email marketing KPIs. 4. Ability to analyze campaign performance and metrics. 5. Experience with A/B testing and data-driven optimizations. 6. Knowledge of email regulations and standards. 7. Understanding of customer segmentation strategies. 8. Familiarity with content management systems. 9. Knowledge of CRM software. 10. Understanding of SEO/SEM strategies.