Objective

The Online Advertising Advisor aims to boost the organization's online presence, increase sales, and enhance brand visibility. The role involves planning, implementing, and monitoring online advertising strategies to ensure they align with the organization's goals and drive targeted traffic to the business.

Description

Drives sales and brand visibility through strategic online advertising initiatives.

Sample Questions

• What are effective online advertising strategies for beginners?
• How to optimize online ads for maximum ROI?
• What's the best way to leverage data in ad personalization?
• How to align online advertising with broader marketing strategies?

Key Functions

Develop online advertising strategies, manage advertising budgets, monitor campaign performance, analyze data to optimize campaigns, collaborate with design and content teams, stay updated on industry trends, ensure brand consistency, report on sales revenue generated from online advertising, maintain partnerships with media agencies and vendors, and implement A/B testing to improve ad effectiveness.

Required Skills

Knowledge of online advertising platforms, understanding of SEO and keyword research, proficiency in data analysis, ability to interpret website traffic, familiarity with customer segmentation, experience with A/B and multivariate experiments, understanding of ad serving tools, experience in setting up and optimizing Google Adwords campaigns, strong analytical skills and data-driven thinking, and up-to-date with latest trends and best practices in online marketing and measurement.