Objective

The role aims to boost brand visibility, increase customer engagement, and improve overall marketing efforts through the strategic use of social media platforms. The Social Media Marketing Advisor is responsible for identifying trends, optimizing strategies, and ensuring that the brand's online presence aligns with its overall goals and vision.

Description

Drives brand growth through innovative social media strategies.

Sample Questions

• How to create an effective social media strategy?
• How to measure the success of a social media campaign?
• How to leverage emerging social media trends for brand growth?
• How can social media strategy align with broader marketing goals?

Key Functions

1. Develop and implement social media strategies. 2. Monitor and analyze performance metrics. 3. Identify social media trends and incorporate into strategies. 4. Collaborate with marketing and design teams. 5. Manage brand's content across all social media platforms. 6. Respond to customer inquiries and comments. 7. Coordinate with influencers for brand promotion. 8. Ensure brand consistency in all social media messages. 9. Conduct audience research. 10. Oversee social media advertising campaigns.

Required Skills

1. Social Media Strategy Development. 2. Performance Metrics Analysis. 3. Trend Identification. 4. Cross-Functional Team Collaboration. 5. Content Management. 6. Customer Service. 7. Influencer Marketing. 8. Brand Consistency Maintenance. 9. Audience Research. 10. Social Media Advertising. 11. SEO knowledge. 12. Graphic Design. 13. Video Editing. 14. Digital Marketing. 15. Crisis Management.