Objective

The Web Analytics Advisor's role is to evaluate, interpret, and visualize web data to enhance marketing strategies and campaigns. This role is pivotal in understanding user behavior, website performance, and campaign outcomes to drive business growth and improve customer experience.

Description

Enhances digital marketing effectiveness through web analytics insights.

Sample Questions

• How to properly implement data tracking tags?
• What's the best way to visualize web analytics data?
• How to ensure web analytics compliance with GDPR?
• How can web analytics drive our digital marketing strategy?

Key Functions

1. Analyzing website traffic patterns and user behavior. 2. Developing and managing digital marketing analytics dashboards. 3. Implementing tracking solutions and data collection tags. 4. Assisting in setting up A/B testing and analyzing results. 5. Providing insights to optimize SEO/SEM, email, social media and display advertising campaigns. 6. Reporting on key metrics, goals tracking and performance indicators. 7. Collaborating with cross-functional teams to implement and interpret analysis. 8. Identifying trends and insights, and optimizing spend and performance based on the insights.

Required Skills

1. Proficiency in Google Analytics, Adobe Analytics, or similar tools. 2. Knowledge of SEO/SEM and digital marketing channels. 3. Understanding of HTML, CSS, and JavaScript. 4. Familiarity with data visualization tools like Tableau. 5. Expertise in web analytics tagging and tracking. 6. Proficiency in using A/B testing tools. 7. Knowledge of data mining and statistical analysis. 8. Understanding of CRM systems and practices. 9. Familiarity with data privacy regulations. 10. Proficiency in database management and data processing.