Objective

The Product Positioning Advisor aims to understand, develop and implement product positioning strategies. The role is critical in determining how a company's product is perceived in the market, influencing both product development and marketing tactics. The overall goal is to enhance product appeal and market performance.

Description

Drives strategic positioning of products to optimize market performance.

Sample Questions

• What influences consumer product preferences?
• How to develop effective product positioning strategies?
• What's the impact of market trends on product positioning?
• How to align product positioning with overall business strategy?

Key Functions

1. Conduct market research to understand consumer behavior and preferences. 2. Collaborate with product development and marketing teams to develop positioning strategies. 3. Monitor and analyze market trends and competitors. 4. Develop unique selling propositions and key message pillars for products. 5. Influence product development based on market insights. 6. Implement and manage product positioning strategies. 7. Measure and report on the effectiveness of product positioning strategies. 8. Provide insights to help improve future marketing strategies and product developments.

Required Skills

1. Market research and analysis. 2. Product positioning strategies development. 3. Understanding of consumer behavior. 4. Knowledge of marketing channels and strategies. 5. Competitor analysis. 6. Data interpretation and reporting. 7. Strategic planning. 8. Knowledge of product development processes. 9. Ability to develop unique selling propositions. 10. Knowledge of marketing metrics and analytics. 11. Understanding of marketing communication strategies. 12. Familiarity with product life cycle management. 13. Understanding of market segmentation. 14. Knowledge of brand management.